Ōkaido Arcade


Copyright: Rod Walters

Ōkaido Arcade

Ōkaido Arcade is a broad, covered shopping street that runs through the center of Matsuyama. It's home to an interesting variety of modern and traditional shops, large stores and tiny boutiques. There are also restaurants and cafés at regular intervals.


Matsuyama has a wide range of shopping areas including covered arcades, malls, and department stores. The two arcades in central Matsuyama and in Dogo serve as the arteries to a much larger area of shops and restaurants.