Emifull Masaki


Copyright: Rod Walters

Emifull Masaki

Emifull Masaki is Ehime's biggest shopping mall. Here you can browse popular Japanese brands such as Uniqlo and Muji under one roof. The interior is an interesting architectural space in itself. There's an attractive food court, and a wide range of restaurants here too.


Matsuyama has a wide range of shopping areas including covered arcades, malls, and department stores. The two arcades in central Matsuyama and in Dogo serve as the arteries to a much larger area of shops and restaurants.